Honestly, why?

So I walk about 20 minutes to get to campus every day. And the other day as I was passing Wendy's I smelled the strangest scent. It was so familiar but so not at the same time. I was pondering this turn of events and trying to identify the smell in question when suddenly it hit me. A blow from my distant past when I was young enough to have still lived in Utah. And I realized exactly what it was. Remember those boxes of 64 crayons that everyone loved so very very much? How for a while it came with two crayons that were scented and at the time I thought they were so good?

Mission accomplished. Now I just need to know why Wendy's smelled exactly like my crayon did more than 12 years ago.